Evaluation Question 4 - Who would be the audience for your Media product?

As my product's age restriction is limited to 15, my audience would be the age of 15 and above, looking at teenagers and young adults. My group and I thought long and hard about the age certification of our movie and we thought 15 was best because of the type of movie it is and since there is nothing gruesome or too terrifying, the age was appropriate. The reason why age 15 is better then 12 is because it may be terrifying enough to give nightmares to younger aged people and we did not want that to occur and so to be safe we went with 15.

The two images below show two people who are possible audiences for our Media product. The young girl, 17,  loves to watch movies and is easily frightened by anything, especially thriller movies. And on the right is a young boy, 18, who also loves to watch movies and is very critical of them.

   
The type of music genre she is into are rock, pop, hip hop and rnb. She loves to shop in Selfridges, House of Fraser, Debenhams, Miss Selfridge and ASOS the website. This girl's specialty is to watch a movie as soon as it comes out. She would watch all genres of film and is passionate about each individual one. She does not have specific taste but her favourite type is Thriller, Psycho Thriller. If she does not go to the movies, she would buy them on dvd from shops and websites such as HMV, Blockbuster and Lovefilm.com. These few sources can be used as a choice of where to sell our product to the public.

    This boy loves hip hop, rnb, and pop, the reason why is because of the style of the music, it really makes him enjoy it. He loves to shop in shops such as Republic, Debenhams, Selfridges, Nike and JD Sports. This boy is also really into movies, especially thriller, horror types of movies. His understanding of a thriller film is that is has to make someone jump and it has to be completely unexpected. He could be part of our audience as our movie involved something unexpected and suspense is built to create that. Similar to the girl above, he would either watch the movie in the cinema's or buy them on dvd if he's not seen it. He, similarly, would buy the films from the popular websites/ shops such as HMV, Lovefilm.com and Blockbuster.





I feel that my Media product could be shown to the audience of 15 years of age and above through means of selling. Such as selling tickets to watch it in the cinemas, or selling dvd's or electronic/ online copies in shops or online. I could use the Cinema, HMV, Lovefilm.com and Blockbuster, as they are high in demand of movies from the current public, to advertise and show our product and to get feedback from the public to know how they found it, and see what improvements I could make in order to make it better.